Marketing & Creative Services Featured Project

Dick Clark's American Bandstand Theater Campaign

Dick Clark's American Bandstand Theater in Branson, Missouri needed all marketing materials created and printed prior to the facility's opening in Spring 2006. Projects started with fence banners surrounding the construction site and press kits for the press conference at the ground breaking ceremonies. Throughout the construction and facility development, Area C designed various marketing materials to promote the theater as well as '57 Heaven, a 1957 lifestyle exhibit and the included American Bandstand restaurant. Once open, Area C helped plan the grand opening VIP event and designed and printed invitations and guest passes.

Projects Area C designed and produced for Dick Clark's American Bandstand Theater include:

Artistic Renderings - Interior and Exterior of the Building
Overall Theme Development - Rock. Ride. Remember.
Front Entrance Marquee/Signage
Ground Breaking Press Conference Invitation
Print Ad Design and Placement in Publications
Press kit (Gold Award - MarCom Creative Awards)
Direct Mail to Tour Operators
Press Kit with CD Interface, Insert Sheets and 8.5" x 11" Photos of Performers
Electronic Car Presentation for '57 Heaven
Billboards ("Original Heavy Metal" - Platinum Award - MarCom Creative Awards)
Banners
Take One Program Brochure
Dick Clark's American Bandstand Theater Logo
Cruisin' 57 Logo
The Patch Collection Logo
Web Site
Press Release Writing and Distribution
Grand Opening Event Invitations, Planning and VIP Passes
Radio Commercials

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